Welcome to The Pack Leader Project – where over 27 years of dog expertise meets a passion for transforming trainers into industry leaders.
I'm Mike Jones, and my journey with dogs began nearly three decades ago. Throughout these 27 years, I’ve dedicated myself to not only training dogs but also building a legacy in the industry. I founded Primal Canine, an internationally recognized brand that has become a benchmark for excellence in dog training. Along the way, I developed Canine University, launched the professional sport K9 Street League, and formed strategic partnerships with industry leaders like Ray Allen Manufacturing.
Why The Pack Leader Project?
This program is designed for trainers who want to excel in every aspect of their business. Whether you're looking to enhance your training techniques, master cutting-edge marketing strategies, or build a sustainable business model, you’ll find a wealth of resources and personalized guidance here.
Proven Expertise: Learn advanced training methods and business systems that have been tested and refined over decades.
Comprehensive Skill-Building: Gain the tools you need—from training excellence and marketing mastery to effective business operations and time management.
Community & Networking: Embrace the “Pack Life” mentality by joining a vibrant community where referrals, collaborations, and shared successes are the norm.
Personalized Support: With bi-weekly group and one-on-one coaching calls (and even weekly sessions in our Advanced Level), you'll receive the individual attention needed to achieve your goals.
Sustainable Growth: Build a business that thrives without burning you out, using strategies that integrate professional and personal well-being.
If you’re ready to elevate your career and become a true Pack Leader, join us and take the first step towards building a lasting impact in the dog training industry.
Become a Pack Leader – Let’s Grow Together!
The Pack Leader Project
Unleash Your Trainer Potential and Lead with Confidence
Transform Your Career
Welcome to The Pack Leader Project—a 6‑month mentorship designed exclusively for dedicated dog trainers ready to elevate every facet of their business. Whether you're perfecting your training techniques, mastering modern marketing strategies, or building a resilient business model, our program is your gateway to professional success. Embrace the “Pack Life” mindset and join a community where you are a vital pack member, growing, collaborating, and leading together.
About The Pack Leader Project
What You'll Experience
Training Excellence:
Master advanced dog training methodologies that set you apart in a competitive industry.
Develop and refine a curriculum that transforms the lives of both your clients and their dogs.
Mastering Marketing:
Learn strategies to build a powerful brand using social media, Google Ads, and effective content creation.
Create a marketing funnel that consistently attracts and converts clients.
Business & Operational Mastery:
Gain practical insights into establishing and scaling a thriving training business—from legal setup and pricing to hiring and forming strategic partnerships.
Build robust systems that enable you to manage daily operations while planning for long‑term growth.
Pack Life & Preventing Burnout:
Adopt proven time management and self-care techniques, including our exclusive “Trainer’s Self‑Check” weekly checklist.
Balance training, business growth, and personal life with structured routines, daily workouts, and dedicated family time.
Community & Networking:
Become part of a vibrant, supportive community where “Pack Life” is a way of doing business.
Access local referral networks and collaborate with fellow trainers to drive mutual success.
How It Works
Pack Community
6‑Month Program:
Join as a pack member and embark on a transformative journey with like‑minded professionals, progressing together every step of the way.New Pack Members Every 3 Months:
Benefit from fresh starts, shared experiences, and constant networking with peers who are equally committed to success.
Delivery Format
Group Sessions for All Pack Members:
Engage in live, interactive sessions covering training techniques, marketing strategies, business operations, and time management.Call Schedule by Tier:
Base Level:
Bi‑Weekly Group Calls: Stay connected with the community and share insights.
Bi‑Weekly One‑on‑One Coaching Calls: Receive personalized guidance and ensure consistent progress.
Advanced Level:
Everything included in the Base Level, plus additional weekly one‑on‑one coaching calls for accelerated growth and more intensive, personalized support.
Self‑Guided Resources:
Access exclusive tools such as the “Trainer’s Self‑Check” checklist, scheduling templates, and a “Trainer’s Sustainability Guide” to keep you on track and prevent burnout.
Certification
Earn a Certificate of Completion that highlights your mastery in dog training, marketing, business growth, and the Pack Life approach—bolstering your credibility as a leader in the industry.
Investment Options
Choose the level of support that best fits your needs:
Base Level
Regular Price: $4,000
Early Bird Price: $3,500 (From 2/12/25 - 3/12/25)
Includes full access to bi‑weekly group calls
Bi‑weekly one‑on‑one coaching calls
Self‑guided tools and resource materials
Entry into our exclusive Pack Life online community
Advanced Level
Regular Price: $7,000
Early Bird Price: $6,000 (From 2/12/25 - 3/12/25)
Includes everything in the Base Level
Plus additional weekly one‑on‑one coaching calls for personalized, accelerated growth
Flexible payment options and early‑bird discounts are available for a limited time.
Ready to Become a Pack Leader?
If you're prepared to transform your career and lead with confidence, The Pack Leader Project is your opportunity to grow, learn, and thrive as an essential pack member in a community that truly supports you. Take the first step toward building a sustainable, impactful business in dog training.
Contact us today to learn more or secure your spot in the next group of pack members!